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Self-hosted alternatives to Serpstat

Serpstat is a hosted SEO platform for keyword research, competitor analysis, rank tracking, site audits and backlink analysis. One listed app does its main job and runs in your own Cloudflare account.

Each answer comes from the app’s README and source code, compared with the features Serpstat describes on its own site.

  • OpenSEO Keyword Research with keyword volumes, CPC and intent, a search trend chart and SERP analysis

    OpenSEO

    Pay-as-you-go keyword research, rank tracking and site audits on your Cloudflare account, with an MCP server for agents

    Deploy
    CLI
    License
    MIT
    GitHub stars
    22.6k stars
    Last commit

Serpstat features, app by app

FeatureOpenSEO
Keyword researchYes
Competitor analysis for SEO and PPCPartly
Rank tracking, mobile and desktopYes
Site auditYes
Keyword clusteringPartly
Website traffic checkerPartly
Backlink analysisYes
API accessPartly

OpenSEO

Pay-as-you-go keyword research, rank tracking and site audits on your Cloudflare account, with an MCP server for agents

What a Serpstat user would miss
It covers PPC competitor data and built-in keyword clustering only in part; data comes from DataForSEO through your own API key rather than a vendor index.
What it adds
Your Cloudflare account holds the data, and you pay DataForSEO per request with your own key.
  • Yes Keyword research. Volume, CPC, difficulty, phrase match, related searches.
  • Partly Competitor analysis for SEO and PPC. Organic competitors only; no PPC data.
  • Yes Rank tracking, mobile and desktop. Daily or weekly checks, desktop and mobile, manual runs.
  • Yes Site audit. Critical, warning and info issues; 10,000 pages self-hosted.
  • Partly Keyword clustering. Clustering is an agent skill, not a built-in tool.
  • Partly Website traffic checker. Estimated organic traffic; no paid or audience data.
  • Yes Backlink analysis. Backlinks, referring domains, top pages, anchors; authority and spam filters.
  • Partly API access. MCP server and agent skills; no REST API found.

Sources:github.com/every-app/open-seo#readmegithub.com/every-app/open-seo/blob/main/src/client/features/backlinks/BacklinksTableColumns.tsx

Related

All alternativesSerpstat website